OUR UNIQUE APPROACH

Generic data is a health risk.

In healthcare, difference is everything. Our edge: predictive intelligence, health care expertise and a consultative approach that turns data in action. Finally, see each patient as a person.

THE DIFFERENCE

Built for healthcare. Ready for impact.

Unlike generic data providers, HealthWise Data was purpose-built
for healthcare—offering unmatched precision, depth, and
activation-ready intelligence designed to drive real outcomes.

A Complete Patient View

We don’t just provide data points, we deliver whole-person intelligence that connects social, behavioral, and economic realities to population data.

AI-Powered, Predictive Insights

2,000+ attributes and 70+ health and wellness predictions drive actionable strategies, not just analytics.

Privacy-first Precision

HIPAA-compliant and built with tokenized, persistent IDs for seamless integration.

Designed for Seamless Utility

Our data isn’t just informative—start using it today across analytics platforms, risk models, and engagement strategies.

OUR SOLUTION

We solve the data dilemma.

Solve the patient data puzzle.

Stop making decisions with missing pieces. Most healthcare organizations rely on clinical data alone, which accounts for just 20-30% of health outcomes leaving the rest unseen, unmeasured, and unaddressed.

Key demographics and lifestyle data on 250M+ individuals
350+ SDOH attributes that impact access and adherence
Health Equity Analytics Lens Score to spotlight and address disparities
Caregivers audiences to map and reach patient support networks
Segmentation solutions to tailor outreach and engagement

Drowning in data, starving for insights?

More data isn’t the answer—the right data is. HealthWise Data refines, structures, and delivers AI-driven intelligence that fuels real decision-making across healthcare, from marketing to analytics. How do we do it?

Targeted Population Segmentation

Versatility Across Use Cases

Seamless Platform Integration

Personalization meets privacy-safe.

In healthcare, precision and compliance must go hand in hand. HealthWise Data delivers targeted insights while ensuring data security and adherence to evolving regulations.

Tokenized, persistent IDs for secure,
privacy-first sharing

Geographic targeting down to ZIP4,
ZIP5, and census-level insights

Customizable data selection—buy
only what you need, tailored to your
use case

“I’ve really enjoyed collaborating with you all at HealthWise Data. We need exactly these types of insights to take our capabilities to the next level.”

Data Scientist @
Population Health Engagement Platform

THE HEALTHWISE DATA ADVANTAGE

Designed to perform.

Omnichannel Integration

Links seamlessly with clinial, digital & behavioral data

Al-Powered Analytics

Predictive modeling for precision targeting

Built in Compliance

Privacy, governance and consent by design

ROI Focused Insights

Measurable outcomes from interventions

OUR TEAM

Meet the experts behind the insights.

The HealthWise Data team brings a rare mix of deep
consumer data expertise and real-world healthcare
insight. We understand the nuances of both
industries—so our solutions are not only powerful, but
practical and ready to drive results where it matters most

Anne is the visionary behind HealthWise Data, bringing 30+ years of experience in consumer data and analytics to revolutionize how healthcare sees the "patient as a person." Her passionate leadership has inspired innovative, high-performing data products embraced by top healthcare brands. Anne is also an active member of Project Healthcare, Entrepreneurs Organization, and Women in Technology.

Anne Smith

CEO & Founder

With over 30 years in operations and business development, Todd has advised Fortune 500 companies across diverse industries. He’s co-founded four companies, served on eight boards, and brings a deep passion for applying data to marketing solutions. A Baylor grad and certified scuba enthusiast, Todd blends business insight with adventurous spirit.

Todd Gibson

Chief Operating Officer

Rob brings 40+ years of IT leadership, including building predictive analytics tools and managing tech for major government and commercial clients. As the former CTO of Modern Analytics, he helped create Model Factory and collaborated with HealthWise Data on advanced health-focused models. Now, he's driving tech innovation as CTO at HealthWise Data.

Rob Thibault

Chief Technology Officer

Liza leads client growth and retention at HealthWise Data, combining data expertise with a luxury hospitality mindset to provide thoughtful, customer-driven service and bespoke solutions for each client. Before joining in 2020, she crafted marketing strategies for 11 luxury hotels at Marriott International, including The Ritz-Carlton and JW Marriott brands. A graduate of Ecole hôtelière de Lausanne in Switzerland, Liza brings a global perspective, a passion for service, and a commitment to helping clients.

Liza Martin

SVP Growth

Katie supports sales and key accounts at HealthWise Data, bringing a diverse background across marketing, product, and client management. With deep experience in the healthcare payer space, she ensures clients get exceptional support. Outside of work, she enjoys family time, supporting rescue organizations, and indulging in the occasional sweet bite.

Katie Panzica

Sr. Dir. of Customer Care

Jerry has led over $96M in AI and analytics projects for 150+ organizations, including NIH, NASA, GE, and UnitedHealthcare. With 39 years of experience, he’s tackled everything from fraud detection to predictive modeling and cost analysis in healthcare. His deep expertise powers HealthWise Data’s most advanced solutions.

Jerry Montgomery

Data Science Advisor

TRUE PARTNERS

More than a data provider, a strategic ally.

We don’t just deliver health and wellness intelligence—
we work alongside you to implement, refine, and optimize your strategy.

Expert Support

Our team of data gurus ensures seamless integration and activation.

Flexible Solutions

Whether you need full datasets or targeted segments, we adapt to your needs.

Frictionless Process

Get the data you need without red tape slowing you down.

Data gaps? Let’s fill them.

Reach out now to explore our suite of data solutions and learn how we can tackle your specific challenges.