Thank you for taking the time to read our privacy policy (the “Privacy Policy”). At Healthwise Data, LLC (“Healthwise Data”, “we”, “our”, or “us”), your privacy is of the utmost importance. We want you to be fully informed about the information we collect, how it is used, shared, and protected, and the choices you have with it and explain the privacy and data practices at Healthwise Data.
This privacy policy sets out how we collect, use, process, store, and disclose personal information on our website at https://healthwisedata.com/ and its subdomains (the “Website”) and in providing data and consumer analytics products to our business customers (our “Customers”) in order to help them advertise and market to individuals (the “Consumers”) (the “Services”).
1. CATEGORIES OF PERSONAL INFORMATION WE COLLECT
Customer Information:
In order to serve our Customers, we will collect various information from, or about, our Customers, including:
- Professional contact information including your name, role/title, company email, company name, and company website URL.
- Correspondence data, which may include any personal information provided during an email correspondence or Customer service engagement.
- Billing and administrative finance information.
- Automated information including metadata and analytics for your use of our Website and Services, including cookie IDs, IP address, device information, date/time of visits, new or returning visits, products viewed, page response times, URL clickstreams, how long you stay on our pages, what you do on those pages. Learn more about our cookie use below.
Consumer Information:
In order to help our Customers identify, evaluate, and market to Consumers, we may collect various types of personal information about Consumers. Below, we provide a list of the commonly processed personal information of Consumers. Please note, the below list is not exhaustive of all personal information, and is intended to serve as a sample set.
- Contact information such as name, email address, phone number, and postal address.
- Interests and/or hobbies, which may include home improvement, music, online shopping, health and beauty, political leanings (which may be deemed ‘sensitive’ under certain privacy laws), sport, or travel.
- Organizations to which you belong, have belonged, or have contributed to (for example, a cycling club).
- Demographic information such as age, date of birth, gender, marital status, ethnicity, religion, languages spoken, level of education, dwelling type, and likely income range. Please note that some demographic data, such as ethnicity and religion, may be deemed ‘sensitive’ under certain privacy laws.
- Likelihood to have certain health attributes such as ailments, necessity for a caregiver, health equity, access to health insurance, responsiveness to health-related communications, and lifestyle habits, which may be deemed ‘sensitive’ under certain privacy laws.
- Likelihood of ability to access and pay for health care services.
- Publicly available information such as census data.
- Device identifiers, such as cookie IDs, mobile ad IDs, device IDs, IP addresses and other identifiers associated with all relevant behaviors or categorical segments used for advertising and marketing.
- Inferences that may be drawn from or created based on any of the information identified above or potentially through third party sources.
2. BUSINESS PURPOSES FOR COLLECTING PERSONAL INFORMATION
We may use Customer personal information for the following business purposes:
- To provide and improve our Website and Services.
- To communicate with you.
- To process payments securely.
- For customer support.
- To send our Customers marketing and promotional communications in accordance with individual marketing preferences.
- To authenticate, verify or otherwise ensure compliance with Customer written instructions or to mitigate the risk of fraud.
Subject to the terms of our Customer agreements, we may use Consumers’ personal information for the following business purposes:
- To provide our Services to Customers, including:
- Data Marketing. We may help our Customers find prospective Consumers and help understand Consumers better. We may also help our customers target and optimize direct mail, email campaigns, display, social, and mobile marketing. In addition, we may measure the effectiveness of marketing campaigns.
- Online targeting. We may create defined audience segments based on common demographics and/or shared (actual or inferred) interests or preferences.
- Identity products. We may assist our Customers by creating “identity” graphs to help locate Consumers across various channels, such as based on common personal, device-based, or network-based identifiers (e.g., IP address, email address).
- To improve our Services. For example, we may modify our user interface based on user behavior. See below for more information on our use of artificial intelligence for Services improvement purposes.
- For any legal purpose necessary, including intellectual property protection, or if we are required to process information as a result of a court order or other legal or regulatory proceeding.
We may otherwise use personal information with your consent.
We may also use aggregated and/or anonymous information for any purpose.
3. HOW WE DISCLOSE PERSONAL INFORMATION
We utilize various service providers to operate our Website and Services, which may include sharing Customer and/or Consumer personal information. Some of the types of service providers include companies which:
- Help us provide and optimize our Website and Services.
- Help us communicate with Customers.
- Provide marketing and advertising services, including with our data partners.
- Manage and optimize our Website and Services (see ‘Cookies and other Tracking Technologies’ below).
- With your consent.
In addition, we may share personal information in order to:
- Protect the legal rights of our Customers, our company, our employees, our agents, and our affiliates.
- Protect the safety and security of those who access and use our Website and Services.
- Detect and protect against fraud.
- Comply with law or legal process.
- Conduct due diligence or complete a legal transaction related to the sale of our business or any assets.
We may disclose de-identified, aggregate, or anonymous information for any purpose. This means that the information does not identify specific individuals.
4. PRIVACY CHOICES
We provide you with the following choices with our use of your personal information:
- Access the personal information we maintain about you.
- Delete the personal information we maintain about you. Please note we may be required by law to retain certain information in compliance with accounting, tax or other legal obligations.
- Correct inaccurate personal information we maintain about you
- Opt-out of the sale of personal information as well as other certain uses of your personal information, notably:
- Marketing Direct Mail. To opt-out of certain types of mail you receive from marketers, register at the Association of National Advertisers’ website at DMAchoice.org. DMAchoice will stop most, but not all, promotional mail.
- Targeted advertising using cookies. Refer to our ‘Cookies and Other Tracking Technologies’ section below for your choices.
You can exercise these rights through our ‘Your Privacy Choices’ page.
5. COOKIES AND OTHER TRACKING TECHNOLOGIES
Like many companies, we use cookies and similar technologies (such as clear gifs, web beacons, tags, and similar technologies) to collect information about your browsing activities, your interactions with Websites and our Services, and to serve tailored ads and for the purposes described in this Privacy Policy. There are a number of ways to opt-out of having your online activity and device data collected through these services, which we summarize below:
- Opting out of cookie use in our Cookie Preferences. You can opt-out of cookies via our cookie preference center. You may also opt-out by broadcasting an Opt-Out Preference Signal, such as the Global Privacy Control (GPC) (on the browsers and/or browser extensions that support such a signal). You may download and use a browser supporting the GPC browser signal at https://globalprivacycontrol.org/orgs. If you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use.
- Advertising Industry Opt-Out Tools. You can also use these opt-out options to limit use of your information for interest-based advertising online or in apps by visiting http://optout.aboutads.info for U.S. residents.
- With Each of Our Vendors Individually. The following advertising or marketing services partners offer opt-out features that let you opt-out of use of your information for interest-based advertising or profiling:
- Google – Google Advertising Opt-Out
- Twitter/X – X Advertising Opt-Out
- LinkedIn – LinkedIn Advertising Opt-Out
- Meta – Meta Ads Preferences
- Reddit Ads – Reddit Personalized Ad Preferences
- HubSpot – HubSpot Privacy Policy
Please note that because these opt-out mechanisms are specific to the device or browser on which they are exercised, you will need to opt-out on every browser and device that you use.
6. SECURITY
We maintain reasonable safeguards to protect against unauthorized access, use, modification, and disclosure of personal information in our custody and control. Despite our efforts, we cannot guarantee that unauthorized access or use will never occur. It is important that you take steps to keep your information safe and secure. Choose an account password that is hard for others to guess and don’t reveal it to third parties.
7. RETENTION
We will retain personal information only for as long as it is necessary for the purposes of fulfilling our Website and Services, pursuant to the terms of our written agreements with Customers, or otherwise as described in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). Even if we delete some or all of your personal information, we may continue to retain and use aggregate or anonymous data previously collected and/or anonymize or aggregate your personal information.
8. U.S. STATE-SPECIFIC NOTICE
Some U.S. states have enacted comprehensive privacy laws. The California Consumer Privacy Act, as amended by the California Privacy Rights Act or “CPRA” (collectively, the “CCPA”), the Virginia Consumer Data Protection Act (“VCDPA”), the Colorado Privacy Act (“CPA”), the Connecticut Data Privacy Act (“CTDPA”), the Utah Consumer Privacy Act (“UCPA”), the Oregon Consumer Privacy Act (“OCPA”), the Texas Data Privacy and Security Act (“TDPSA”), the Florida Digital Bill of Rights (“FDBR”), the Montana Consumer Data Privacy Act (“MTCDPA”), the Iowa Consumer Data Protection Act (“IADPA”), the Delaware Personal Data Privacy Act (“DEPDPA”), the Nebraska Data Privacy Act (“NEDPA”), the New Hampshire Privacy Act (“NHPA”), the New Jersey Data Privacy Act (“NJDPA”), the Tennessee Information Protection Act (“TNIPA”), the Minnesota Consumer Data Privacy Act (“MNCDPA”), the Maryland Online Data Privacy Act (“MDODPA”), the Indiana Consumer Data Protection Act (“INCDPA”), the Kentucky Consumer Data Protection Act (“KYCDPA”), the Rhode Island Data Transparency and Privacy Protection Act (“RIDTPPA”), Oklahoma Computer Data Privacy Act (“OKCDPA”), Louisiana Data Privacy Act (“LDPA”), and the Alabama Personal Data Protection Act (“APDPA”) create additional privacy obligations for businesses and provide their residents with additional privacy rights.
Categories of personal information: | Categories of sources from which information is collected: | Purpose for collecting, selling, sharing, and disclosing: | Whether the personal information is sold, shared, or disclosed: | Categories to whom personal information is sold, shared, or disclosed: |
Personal and online identifiers (such as name, email address, phone number, mailing address, cookie IDs, CTV IDs, IP address, mobile advertising identification number (MAID), device identifiers, social media handles, and other unique identifiers) | ● Our Customers ● Publicly available information ● Affiliates ● Data resellers ● Business to business companies | ● Communicating with our Customers ● Advertising and marketing our Services ● Provide and improve our Services ● Helping our Customers identify Consumers ● Reporting and analytics | Yes | ● Customers ● Vendors and Service Providers ● Data Partners |
Demographic information (such as age, gender, level of education, and likely income range) | ● Our Customers ● Publicly available information ● Affiliates ● Data resellers ● Business to business companies | ● Communicating with our Customers ● Advertising and marketing our Services ● Provide and improve our Services ● Helping our Customers identify Consumers ● Reporting and analytics | Yes | ● Customers ● Vendors and Service Providers ● Data Partners |
Commercial or transaction information (such as buying activities or interests based on commercial or transaction information, or other purchasing or consuming tendencies) | ● Our Customers ● Publicly available information ● Affiliates ● Data resellers | ● Communicating with our Customers ● Advertising and marketing our Services ● Provide and improve our Services ● Helping our Customers identify Consumers ● Reporting and analytics | Yes | ● Customers ● Vendors and Service Providers ● Data Partners |
Internet or other electronic network activity information (such as browsing history, search history, and interactions with a website) | ● Our Customers ● Publicly available information ● Affiliates ● Data resellers | ● Communicating with our Customers ● Advertising and marketing our Services ● Provide and improve our Services ● Helping our Customers identify Consumers ● Reporting and analytics | Yes | ● Customers ● Vendors and Service Providers ● Data Partners |
Coarse geolocation (approximate location based on IP addresses or addresses) | ● Our Customers ● Publicly available information ● Affiliates ● Data resellers | ● Communicating with our Customers ● Advertising and marketing our Services ● Provide and improve our Services ● Helping our Customers identify Consumers ● Reporting and analytics | No | ● Customers ● Vendors and Service Providers ● Data Partners |
Political information (such as voting history or propensities, political party affiliation, political donations, and political or cause-related employment history) | ● Our Customers ● Publicly available information ● Affiliates ● Data resellers | ● Communicating with our Customers ● Advertising and marketing our Services ● Provide and improve our Services ● Helping our Customers identify Consumers ● Reporting and analytics | Yes | ● Customers ● Vendors and Service Providers ● Data Partners |
Inferences made about you (such as categories of product or service interests, or status/history of mental or physical health) | ● Our Customers ● Publicly available information ● Affiliates ● Data resellers | ● Communicating with our Customers ● Advertising and marketing our Services ● Provide and improve our Services ● Helping our Customers identify Consumers ● Reporting and analytics | Yes | ● Customers ● Vendors and Service Providers ● Data Partners
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We may also collect, sell, share, and disclose to the categories of third parties listed in the table above inferences drawn from the above information.
Additional Privacy Rights:
In addition to the rights granted in ‘Privacy Choices’ above, if you are a resident of the above states, you may have the right to:
- Opt-out of the ‘sale’ or ‘share’ of your personal information for cross-context behavioral or targeted advertising.
- Some third party cookies placed on our Website may be considered a ‘sale’ or ‘share’ under these privacy laws. You may opt-out of such cookies as detailed in ‘Cookies and Tracking Technologies’ section (above).
- We may also sell and share the personal information about Consumers detailed herein to our Customers. This information is sold to our Customers for the purpose of prospecting and marketing, and is provided subject to license agreements that limit its use to those purposes.
- Limit the use and disclosure of sensitive personal information. We may collect sensitive personal information to provide and improve our Services to our Customers. NOTICE: We may sell your sensitive personal data.
You can exercise these rights through our ‘Your Privacy Choices’ page. If you are a resident of California, Nebraska, or Texas you may also submit requests by contacting us at privacy@healthwisedata.com.
Appeal:
You may exercise any privacy request in the ‘Privacy Choices’ section above. If we deny your privacy request, you may appeal that decision by emailing us at privacy@healthwisedata.com. We will respond to your appeal within a reasonable period of time and as required by law. If, after we have processed your appeal, you are still unsatisfied with our response, you may have the right to file a complaint with your state attorney general.
Authorized Agent:
If you are an authorized agent submitting a request on behalf of another person, you must provide a copy of a lawful power of attorney or written authorization signed by the consumer. If you make a request as an authorized agent, you may receive additional instructions. Depending on the type of request, we may contact you or the consumer as permitted by law.
Right to Non-Discrimination:
We do not discriminate against customers who exercise their privacy rights.
Controller/Business and Processor/Service Provider Designation:
We operate as a Controller (and a ‘Business’ under the CCPA).
California Annual User Rights Request Metrics:
California law requires certain businesses to compile and disclose metrics on an annual basis regarding their compliance with the CCPA and consumer rights requests. Healthwise Data reports the following metrics for the period of January 1, 2025 through December 31, 2025.
| Delete | Correction | To Know or Access | Opt-out of Sale/Share | Limit use of Sensitive Data |
Number of requests received | 291,406 | 0 | 2 | 291,372 | 3 |
Number of requests complied with in full | 20,070 | 0 | 2 | 20,048 | 1 |
Number of requests complied with in part | 0 | 0 | 0 | 0 | 0 |
Number of requests denied due to inability to verify consumer | 271,336 | 0 | 0 | 271,324 | 2 |
Number of deletion requests denied as request called for information exempt from deletion and was made by a California resident | 270,843 | 0 | 2 | 270,833 | 2 |
Number of deletion requests denied as request called for information exempt from deletion and was made by a non-California resident | 493 | 0 | 0 | 491 | 0 |
Mean number of days we took to substantively respond to requests | 13 | 0 | 13 | 13 | 13 |
Median number of days we took to substantively respond to requests | 21 | 0 | 21 | 21 | 21 |
Texas Required Data Broker Disclosure:
The entity maintaining this website is a data broker under Texas law. To conduct business in Texas, a data broker must register with the Texas Secretary of State (Texas SOS). Information about data broker registrants is available on the Texas SOS website.
9. INTERNATIONAL VISITORS
Healthwise Data exclusively operates and stores personal information in the United States. While we welcome international business customers to use our Business Services, we do not intentionally collect, use, or sell personal information associated with individuals whose residence is outside of the United States.
10. CHILDREN'S PRIVACY
We do not intentionally collect any personal information from children under the age of 18. If you believe we have obtained personal information associated with children under the age of 18, please contact us at privacy@healthwisedata.com and we will delete it.
11. THIRD-PARTY LINKS
The Website and Services may contain links to other websites or services. We do not exercise control over the information you provide, or is collected by these third party websites. We encourage you to read the privacy policies or statements of the other websites you visit.
12. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time as we update or expand our Website and Services. If we make material changes, we will post the updated Privacy Policy on this page with a ‘Last Updated’ effective date of the revisions. We encourage you to look for updates and changes to this Privacy Policy by checking this page when you access our Website and Services.
13. CONTACT US
If you have any questions about our privacy or security practices, you can contact us by email at privacy@healthwisedata.com or at:
Healthwise Data, LLC
c/o Data Privacy Officer
300 Colonial Center Parkway, Suite 100
Rosewell, GA 30076-489