Digital Audiences

Precision health audiences. Available wherever you activate.

Reach the right patients, caregivers, and health-motivated consumers with 1,275+ syndicated segments — off-the-shelf in LiveRamp, The Trade Desk, StackAdapt, and every major DSP. Ready to activate across programmatic display, CTV, contextual, and social.

1,275+
Syndicated Segments
Same Day
Custom Audiences
HIPAA
COMPLIANT
GLP-1 Prospects
GLP-1 Prospects
46 SEGMENTS
Appearance-Motivated GLP-1 Prospects Health-Motivated GLP-1 Prospects +2
Telehealth Propensity
Telehealth Propensity
9 SEGMENTS
Extremely Likely Telehealth Users Very Likely Telehealth Users +7
Social Determinants of Health
SDOH
44 SEGMENTS
Food Desert Propensity Distance to Care Propensity +10
Likely Conditions & Ailments
Likely Conditions
255 SEGMENTS
Diabetes Type 2 Heart Disease +18

Who we are

Predictive health audiences that see the whole person.

HealthWise Data delivers precise, predictive audiences that healthcare and wellness marketers need to connect with patients when and where it matters most. Build and activate audiences using a rich blend of demographics, lifestyle behaviors, and health-related insights — including social determinants of health, behavioral signals, and likely condition-based indicators. From proactive wellness consumers to caregivers to specific treatment prospects like GLP-1, HealthWise enables more relevant, privacy-conscious engagement.

Demographics
Lifestyle & Interests
Likely Health Conditions
Social Determinants of Health
Behavioral Signals
Channel Preferences
250M+
US Consumers Profiled
1,275+
Attributes Per Person

CROSS CHANNEL ACTIVATION

Reach your ideal consumers where they already are.

Our syndicated digital audiences are available off-the-shelf across the leading data marketplaces and media platforms your team already trusts.

Featured Marketplace
LiveRamp
Available on the LiveRamp Data Marketplace.

Every HealthWise Data segment is discoverable, syndicated, and ready to activate through LiveRamp.

Also available across 100+ destinations like
TD
The Trade Desk
SA
StackAdapt
DV
Google Display & Video 360
Hu
Hulu
iS
iSpot.tv
SA
Samsung Ads
M
Meta
TT
TikTok
P
Pinterest
X
X
in
LinkedIn

1,275+

Syndicated Segments

17

Health & consumer categories

Same-day

Custom audience builds

HIPAA

Compliant, privacy-safe and predictive

AUDIENCES OVERVIEW

Explore our digital audiences.

1,275+ syndicated segments across 17 categories. We cover everything: demographics, preventive care, social determinants of health, predicted health conditions and ailments, lifestyle behaviors, and channel preferences that tell you where and how to reach them.

GLP-1 Prospects
46
SEGMENTS
GLP-1 Prospects
Appearance-Motivated · Health-Motivated · Messaging Personas · Channel Preference
Telehealth Propensity
9
SEGMENTS
Telehealth Propensity
Extremely Likely · Very Likely · Likely · Moderate · Traditional In-Office Preference
Likely Conditions & Ailments
255
SEGMENTS
Likely Conditions & Ailments
Diabetes Type 2 · Heart Disease · Depression · Cancer · Anxiety · Migraine · Asthma
Health & Wellness Interests
42
SEGMENTS
Health & Wellness Interests
Weight Loss · Vitamin & Supplement · Cosmetic Treatment · Clinical Trial Interest
Screening & Preventive Care
36
SEGMENTS
Screening & Preventive Care
Mammogram · Colonoscopy · Flu Shot · Primary Care · PSA · Pap Test
Social Determinants of Health
44
SEGMENTS
Social Determinants of Health
Food Desert · Distance to Care · Access to Transport · Health Equity · Tech Access
Health Habits & Behaviors
66
SEGMENTS
Health Habits & Behaviors
Exercise · Healthy Diet · Adherent Diabetic · Smoke · Alcohol · Overall Health Rank
Insurance
26
SEGMENTS
Insurance
Health Insurance · Medicare Supplement · Auto · Insurance Interest
Medical Payment Ability
9
SEGMENTS
Medical Payment Ability
High · Moderate · Low Capacity · Wellth Tier Rankings
Health Engagement
10
SEGMENTS
Health Engagement
Highly Engaged · Moderate · Low · Content Responders
Demographics
155
SEGMENTS
Demographics
Age · Household Income · Education · Number of Children · Gender · Veteran Status
Home & Property
325
SEGMENTS
Home & Property
Year Built · Market Value · Length of Residence · Dwelling Type · Homeownership
Finance & Spending
50
SEGMENTS
Finance & Spending
Net Worth · Credit Card · Catalog · Internet Buyer · Book Buyer
Shopping & Retail Interests
44
SEGMENTS
Shopping & Retail Interests
Apparel · Women's Fashion · Men's Fashion · Beauty · Gift Giver · Bargain
Lifestyle & Hobbies
170
SEGMENTS
Lifestyle & Hobbies
Cooking · Gardening · Fitness · Travel · Reading · Pets · Music · Sports
Business & Professional
29
SEGMENTS
Business & Professional
Occupation · Home Office · Small Business · Job Seeker · Business Interest
Non-Profit Donors
5
SEGMENTS
Non-Profit Donors
Charity Donor · Charity Donations · Engaged Philanthropic Households
Don't see what you need?
Don't see what you need?
Our Audience Desk builds custom cohorts, combinations, and lookalikes — delivered same-day.
Looking for something specific?

Combination audiences, cohorts, lookalikes — our Audience Desk can build it.

JUST FOR YOU

Custom audiences, built fast.

Other data providers take days. We can do same day. Our Audience Desk partners directly with your team to design, QA, and deliver the exact audience your campaign needs — across any platform. Contact us with your audience request.

What we build
Rapid turnaround
Likely condition-specific cohorts & combinations

Layer conditions, behaviors, and demographics into a single audience.

Custom propensity models

AI-driven propensity scores tailored to your campaign objective.

Lookalikes from your first-party seeds

Find the next million of your best patients, privacy-safely.

Geo & attribute-filtered segments

Refine any standard segment to your footprint, payer mix, or demo.

HCP audiences for B2B campaigns

Deterministic NPI-to-person linkage for 3.4M+ providers.

Want to learn more?

Get our Digital Audiences Guide.

Our solution overview walks through our available audiences and every category, channel, and activation path we support. Download your copy below.

Ready to activate?

Whether you’re pulling a segment today or scoping a custom build, our Audience Desk is here. We’ll match the right data to your campaign and get it live across every platform that matters.