Stop targeting providers as prescribers. Start engaging them as people.
Provider Consumer Intelligence reveals the complete identity of healthcare providers — connecting their clinical authority to their personal reality, so you can reach them everywhere life happens.
It's a "scrubs off, sneakers on" moment — meeting HCPs where life happens.
THE CHALLENGE
Healthcare marketing has a blind spot.
Pharma brand teams invest millions in HCP engagement — yet most targeting strategies reduce physicians to one-dimensional clinical identifiers. The result? Messaging that feels transactional, campaigns that operate in silos, and missed reach in the channels where physicians live their lives.
01
Pharma brand teams invest millions in HCP engagement — yet most targeting strategies reduce physicians to one-dimensional clinical identifiers. The result? Messaging that feels transactional, campaigns that operate in silos, and missed reach in the channels where physicians live their lives.
02
HCP awareness campaigns and patient DTC campaigns run on separate tracks. Without a shared intelligence layer, brands miss coordinated influence — the moment a physician’s recommendation meets a patient who’s already engaged.
03
Closed clinical platforms offer verification but sacrifice cross-channel scale. DSPs offer reach but lose deterministic HCP identity. Teams are forced to choose — until now.
THE SOLUTION
Two identities. One intelligence.
HealthWise Data’s Provider Consumer Intelligence solution transforms NPI from a reference file into a full intelligence layer. Through deterministic NPI-to-consumer linkage, brands can engage healthcare providers as complete people — informed by 1,000+ consumer attributes spanning demographics, motivators, behaviors, lifestyle context, and community insights.
This unified HCP foundation bridges provider and patient strategy within a single framework. From the exam room to the living room, reach verified providers across CTV and programmatic that’s privacy-safe and HIPAA-compliant.
Connect 1,000+ consumer data points to NPI records — revealing demographics, lifestyle context, media habits, financial behaviors, and SDOH signals that specialty codes alone can never capture.
Bridge your HCP awareness campaigns and patient DTC campaigns under one intelligence layer. Target the prescribers serving relevant patient populations and the patients predicted to need specific therapies — in one coordinated strategy.
Activate deterministic HCP audiences across CTV, programmatic, direct mail, and the LiveRamp marketplace. Meet physicians at home on their couch, not just in the office or inbox.
By the Numbers
Built on deterministic data. Validated at scale.
3.4M
Unique healthcare providers linked to consumer identity
99.7%
Validated via manual review of 2,200 matched pairs
1,000+
Demographics, behaviors, SDOH, and media habits per HCP record
100+
CTV, programmatic, direct mail, analytics, data licensing, and LiveRamp
By the Numbers
Built on deterministic data. Validated at scale.
3.4M
Unique healthcare providers linked to consumer identity
99.7%
Validated via manual review of 2,200 matched pairs
1,000+
Demographics, behaviors, SDOH, and media habits per HCP record
100+
CTV, programmatic, direct mail, analytics, data licensing, and LiveRamp
What You Get
Everything you need to engage HCPs as people.
Provider Consumer Intelligence is a complete data solution — not just a file. Every record is built for modern pharma marketing workflows, with built-in flexibility to append additional attributes and activate directly where your campaigns run.
Matched NPI-to-person pairs (NPI Type 1) for 3.4M HCPs — not modeled, not probabilistic.
Name and home address appended to each record, enabling direct mail and household-level activation.
Specialty and prescriber status — the clinical context you already rely on, now enriched.
Age, gender, income, marital status, household makeup, language, and ethnicity — the human layer beneath the white coat.
Reach signals across 10+ marketing channels from Instagram to television — know where your HCP audience actually spends their time.
Pre-built segmentation clusters for high-speed segmentation, campaign targeting, and messaging personalization.
Socioeconomic and community-level insights to understand the patient populations your HCPs serve — and how that shapes prescribing context.
Automatically append any of HealthWise Data’s extended attribute library to customize your HCP intelligence for any campaign need.
Why It Matters Now
HCP insights are pharma's top strategic priority — and most brands are flying blind.
57%
of pharma companies rank HCP insights as their top strategic engagement priority, making provider data investment a board-level conversation.
70%
of HCPs feel pharmaceutical marketers don’t fully understand their needs — a signal that clinical-only targeting is failing to connect on a human level.
6.48x
return on ad spend delivered across provider audiences in integrated campaigns — proof that reaching HCPs as people drives measurable commercial outcomes.
Use Cases
Built for how pharma brand teams actually work.
Whether you’re running a branded launch, unbranded disease awareness, or building a data strategy that needs to go beyond clinical data assets, Provider Consumer Intelligence fits your existing workflow.
Build specialty-specific HCP audiences enriched with consumer attributes to prioritize high-potential prescribers by media behavior and lifestyle context.
Activate 1-to-1 provider audiences across online, mobile, social and streaming TV — reaching verified providers at home, not just through closed networks or in-office media.
Coordinate your HCP awareness campaign with patient DTC through a single intelligence layer ensuring the physician and the patient are engaged in parallel, with aligned messaging.
Use HealthWise Data Clusters and Navigate 360 SDOH data to segment HCP markets by community health context and patient population characteristics — powering smarter territory planning and resource allocation.
Finally, a single partner for unified provider intelligence.
Care doesn’t clock out. Neither does the opportunity to engage healthcare providers beyond clinical settings. Connect with our team to explore how we can transform your HCP insights and targeting strategy.
Privacy-safe. HIPAA-compliant. View our privacy policy.