Analytic Firms

Modeling rule #1: Start with good data

Healthcare analytical leaders require great data to drive better analytical and reporting outcomes. HealthWise Data’s unique health data insights fuel more successful analytical initiatives. Here’s why:

  1. Proven Accurate

    Our health and wellness propensities have been validated against known health outcomes and proves to be as much as 80% correlated to known clinical data. More reliable data means optimal analytical results.

  2. More Comprehensive

    We look beyond likely ailments into consumer health attitudes, lifestyles, conscientiousness, ability to pay for medical costs and more - totaling 70+ proprietary predictions around health & wellness and hundreds of Social Determinants of Health (SDOH) on our universe of ~249M US adults. More robust data results in better analytical performance. Learn More about our Unique Data Insights.

  3. More Complete - No Missing Data!

    All ~249M consumers in our universe have a value for every attribute so there are no "missing data headaches". More compete data results in more stable models.

“We saw a 2.5X lift in response modeling performance when we added HealthWise Data consumer attributes. As a result, we’ve incorporated their data into an enterprise wide initiative.”

— Director of Advance Analytics, Large Marketing Agency