Privacy Policy

Last Update/Last Review — June 17, 2024

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HealthWise Data (HWD) provides various  data and consumer analytics products (the “Services”) designed to help both for-profit and not-profit organizations, including marketing companies, research organizations and platforms and their own clients, to market their goods and services and provide consumer insights in a relevant and efficient way. Our solutions, many of which are described on this website, are used to help outreach that occurs through direct mail, email, online, connected-TV, and other channels.

We take seriously the privacy interests of the individuals whose information we receive and share. We provide this Privacy Policy (“Privacy Policy”) to describe how we and/or our partners/suppliers use and manage that information, and what rights consumers have to control how their information is used.

Data privacy is an issue that HealthWise Data (HWD) takes very seriously.  We have taken many actions to date to comply with applicable regulations across the US to ensure that our offerings are compliant in a timely manner.  For instance, HWD is registered in all states that currently require it (i.e., CA, OR, TX, and VT).  Further, and as an indication of our additional work regarding compliance, we are poised to ensure that we will be compliant in more than a dozen other states as their respective laws become effective.

Also, HWD is in compliance with the California Consumer Privacy Act, we provide a “CCPA PRIVACY NOTICE,” which describes additional rights you have if you are a California resident.

As mentioned above, the entity maintaining this website is a data broker under Texas law. To conduct business in Texas, a data broker must register with the Texas Secretary of State (Texas SOS), which HealthWise Data has done.  Information about data broker registrants is available on the Texas SOS website.

We also operate one or more corporate websites, which are principally designed for our own customers and prospective customers. We address the information we collect and use for those business purposes (such as information we use to communicate with our corporate customers, and potential customers) in Section 6 of this Privacy Policy.

1. Information That We Collect and Use in Our Services

We and our partners/suppliers receive data, including personal information, from a variety of sources, including websites and mobile apps, public sources, and other data compilers. We refer to the information that we collect and process throughout this Privacy Policy as “Information” or “the Information.”

The Information often includes various identifying and demographic information about individuals. It often includes personal attributes such as name, address, and other contact information. It may also include information (on the individual, household, or geographic level), such as:

• Professional information, including occupation and job title

• Particular interests, such as (for instance) home improvement, music, online shopping, health and beauty, sport, travel, or political leanings

• Organizations to which you belong or have belonged, such as a cycling club, or to which you have contributed

• Publicly available information, such as that available from government information and files

• Demographic information, such as age, gender, level of education, or likely income range

• Using this information, powered by analytics, we develop predictions of consumer health & wellness, and project it out to the US population  

This type of information may be inferred – for instance, if a household is in a particularly wealthy area, we might infer a particular income range; if a person’s name is “Catherine” we might infer gender as likely female.

Our suppliers also receive information through their websites. We describe this information in Section 6.

2. How We Use the Information

HWD uses the Information for various purposes, including the following.

As Part of Our Services:

• Data Marketing Services: Our Services include providing marketing information to our customers, generally regarding which customers or prospective customers are most likely to be interested (or disinterested) in certain offers, or how to best contact or identify those customers. Similarly, we help our customers identify and understand their customers better, by providing insights about them. Our customers include (but are not limited to) brands and agencies and various marketing data platforms that help analyze, market and advertise to their own customers (and prospective customers); our customers may also include other data compilers, who work with their own customers.

• Online Targeting: We sometimes create defined audience segments (“Audience Segments”) based on common demographics and/or shared (actual or inferred) interests or preferences (e.g., households with healthcare professionals, or with an interest in international travel). When we do this, we may work with a data partner that “matches” our Information through de-identification techniques (such as through coded data “hashing”) with online cookies and other identifiers, in order to target and measure ad campaigns online across various display, mobile and other media channels. You may learn more about how to opt out of this and other online ad targeting in Section 4.

• Identity Products: We sometimes collaborate with partners who use the Information we collect to create (or to help our customers create) “identity” graphs, to help locate users across various channels, such as based on common personal, device-based, or network-based identifiers (e.g., IP address, email address).

• Additional Marketing Services: Other Services we may sometimes provide to our customers (or that they may provide to their own customers), which may overlap with or supplement the above, may involve (a) help with targeting and optimizing direct mail, email campaigns, display, social and mobile marketing; (b) measuring how effective marketing campaigns have been, by determining which messages are most likely to be seen or opened by which types of consumers, or which types of ads are most likely to lead to purchases; or (c) analyzing and optimizing our customers’ (or their service providers’) proprietary databases.

To Operate Our Services

We also use the Information for our own internal purposes – such as to improve, test, update, and verify our own database; to develop new products; and to operate, analyze, improve, and secure our Services and our databases and servers.

3. How We Share Information with Customers, Third Parties, including Service Providers

HWD may share the Information with customers, marketing services and platforms, as well as service providers that help us to provide the Services we’ve described above (or other services we may add in the future). This includes sharing in the following ways:

• With Our Customers: As described above, we license the Information in various ways to our customers (and something to partners and resellers, who license the Information to their customer), when we provide our Services. We may sometimes share the Information with those Customers’ service providers (for instance, a provider that prints or sends mailings for a Customer), or ad agencies that they work with.

• With Our Partners: We also may share the Information, including personally identifiable information and Audience Segments, with business and data partners to help provide more tailored targeted marketing, advertising, and communications. Likewise, we may do so for analytical purposes, including to help these other parties measure campaign performance, inform future campaigns, or to handle, analyze, or segregate this Information on our or our customers’ behalf.

• With Our Service Providers: We share the Information with a variety of service providers in order to operate, produce, analyze and protect, our products and Services. For instance, we may share the Information with tech and customer support providers, marketing and advertising providers, other data providers (such as to enhance or verify our Information), security vendors, and other companies help us deliver or develop Services.

• Corporate transfers: If HWD, its stock, or its significant assets are acquired by or merged into another entity, our information will be transferred to that entity, and may be shared during due diligence in anticipation of any such transaction.

• Affiliates, parent companies and subsidiaries: HWD may share some or all of the Information in our possession with any affiliated or subsidiary companies (if we ever have any).

• As required by law or to protect any person or entity: HWD may disclose Information if we believe that such disclosure is necessary to (a) comply in good faith with relevant laws or to respond to subpoenas or warrants served on us; or (b) to protect or otherwise defend the rights, property or safety of HWD, our customers, or any other person or entity.

4. Your Marketing and Opt-Out Choices

There are multiple ways that you can opt-out of having the Information used to market to you:

·       First, if you would like to opt out, you may email us at info@HealthWiseData.com or follow the link here: “Do Not Sell My Personal Information” or to have your personal information removed from our database. When you do this, you’ll be asked to provide your name, current address, and, optionally, your email address. We may in certain cases require that you verify any of the information that you submit, such as through a verified email response or another verified response.

·       If you would like to opt-out of direct mail advertising in general, we recommend that you visit the DMA Choice website, at dmachoice.thedma.org. The DMA Choice service is run by the Direct Marketing Association and allows you to follow a few easy steps to ensure that your marketing preferences are honored.

·       If you wish to opt out of online targeted ads (sometimes referred to as “interest-based” or “personalized” advertising), you can visit the opt-out portals operated by the industry groups the National Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA), and you can learn more about how those opt-outs work on those linked web pages. Please note that these online opt-outs are cookie-based. Thus, if you browse the web from multiple browsers or devices, you will need to opt out from each browser and/or device, and for the same reason, if you change browsers or clear your browser cookie cache, you will need to perform this opt-out function again. Opting-out in this manner will not prevent you from seeing all types of online ads; it generally will prevent targeted ads customized to what advertisers think may be most likely to be relevant and of interest to you. (If your browser is set to reject cookies, or to reject third party cookies, these opt-out solutions may not work, or may have limited duration.)

If we market to you by email, in our corporate capacity – for instance, if you are a customer or prospective customer of ours and we send information about our Services — you may “unsubscribe” from our marketing emails through a link placed in your emails.

5. Cookies and Similar Technologies

Cookies and How We Use Them

HWD and its business partners use certain industry-standard technologies, including cookies and similarly functioning technologies, which we describe below. (We and/or our service providers use these technologies on our website, for instance, and our partners may use these technologies in their own marketing services.)

We may work with third parties or service providers to provide or enhance our services (e.g. for purposes of tailoring ads or placing browser cookies), or to offer marketers ways to access or use our Information, often in de-identified form. These partners may set and access their own cookies, pixel tags and similar technologies on your device, which may have cookies with varying expiration periods. Those partners may, likewise, collect various types of information about your browser, device, or browsing activities through use of these cookies.

Cookies, in turn, are small data files that contain a string of characters, such as a unique browser identifier. Cookies are stored on your computer or other device and act as tags that identify your device. Our (or other companies’) servers send your device a cookie when you visit a website. A pixel tag (also commonly known as a web beacon or clear GIF) is an invisible 1 x 1 pixel that is placed on certain web pages. When you access web pages (such as the website of a marketer), pixel tags may generate a generic notice of the visit and permit our partners (or sometimes, us) to read the cookies that a respective company or server has deployed. Pixel tags are used in combination with cookies to track the activity on a site by a particular device. When you turn off cookies, pixel tags simply detect a given website visit.

We or our service providers, and other online marketing platforms that we or they work with, may use cookies to, among other things, “remember” you, determine visitor patterns and trends, collect information about your activities on our clients’ sites, or interact with the advertising you see. Cookies are used in this way to provide relevant content to you and replace non-relevant communications with ads that better match your interests.

Disabling Cookies

Most web browsers are set up to accept cookies (particularly “first party” cookies). You may be able to set your browser to warn you before accepting certain cookies or to refuse certain cookies. However, if you disable the use of cookies in your web browser, some features of our website and other services may be difficult to use or become inoperable.

6. Data Collected Through Our Corporate Website

Information Collected

HWD collects information from users of our website(s) (including any page on which this Privacy Policy is posted), including:

• The domain name and IP address of a user’s web browser, along with a timestamp and other information about a user’s browser or device.

• Information about what content and pages users access, utilize, or visit on our website, or how they interact with our content – for instance, if they spent a certain amount of time reviewing a particular blog post or description of particular services.

• Information, including personally identifiable and contact information that you provide, which could include (for instance) survey information, sign-up information (e.g., if you sign up for events or newsletters), requests for information, mailing addresses, and email addresses.

How HWD Uses the Information We Collect Through Our Website

We use the Information we collect through our website(s) to do the following:

• Provide Services to you.

• Respond to and communicate with you (including regarding news and updates about our services).

• Send you offers and ads for our products and services, when you browse the website(s) or other companies’ websites on the Internet (such as to “retarget” you with information about our services).

• Send you offers and ads for products and services of partner brands, or other offers we believe may be of interest to you, such as invitations to events and webinars.

• Perform data analysis (including market research).

• We may combine the Information with other information we obtain from third parties, publicly available sources, and any other product or service we provide to further improve the relevance and effectiveness of products, and advertisements offered, including (but not limited to), those provided on or through our services.

• We may use IP addresses to help diagnose problems with our servers and to administer our website(s). We also may use IP addresses to help identify visitors to our website(s) for the duration of a session and to gather demographic information about our visitors. We may use clickstream data to determine how much time visitors spend on each web page of our website(s), how visitors navigate through the website(s), and how we may tailor our website(s) to better meet the needs of our visitors. We also use this Information for compliance with our legal obligations, policies and procedures, including the enforcement of our Terms and Conditions.

• If we collect Information from “offline” sources – for instance, if you provide us your business card at a business conference – we may maintain that information and use it for marketing and business purposes, as well. We may market to potential customers through online or offline methods, using any information we have collected for our own corporate purposes.

How HWD Shares the Information We Collect Through Our Websites

We may sometimes share or otherwise disclose the Information we collect about you, as described in this Privacy Policy or otherwise disclosed to you when you provide us with the information, including as follows:

• We may share the Information with service providers who help us deliver the services you request or we provide. For instance, we share the Information with tech and customer support providers, marketing and advertising providers, other data providers (such as to enhance or verify our Information), security and data hygiene vendors, payment vendors (as to our business to business information), and other companies that may help us deliver or develop Services.

• We may share the Information to communicate with you and market to you, including through email, direct mail, or display media.

• We will disclose your PII (or other Information) if we believe in good faith that we are required to do so by law, regulation, or other government authority or to protect the rights, safety, or property of ourselves or any person or entity. We may also cooperate with law enforcement agencies in any official investigation and we may disclose any Information to the requesting agency in doing so.

• If we, or all, or substantially all of our assets or stock are purchased by another entity (such as in a merger, consolidation, restructuring, the sale of stock and/or assets, or other corporate change or financing transaction), the Information in our possession will likely be transferred to the successor entity. We also may share the Information during the course of any due diligence process in connection with any such transaction.

• Our website(s) use cookies and similar technologies, both for its internal and operational purposes and to market to you (such as to retarget ads to you when you visit other sites across the Internet).

7. Links

This website may provide links to other websites that HWD thinks users will find interesting or useful (e.g., information about a business conference or event we are sponsoring). HWD is not responsible for the privacy practices of these other sites or companies.

8. Security and Data Integrity

HWD takes steps to help ensure that the data we and our partners possess is housed and transmitted securely. This may include various types of physical and electronic security, including firewall protections, encryption, hashing or truncation of data, and access controls to personal information. While neither we nor any platform can guarantee 100 percent safety from hacks or illegal intrusion, we employ efforts we believe are designed to ensure that this does not occur.

9. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes to it will become effective when it is posted to our website. Please check back to learn of any changes to this Privacy Policy if you are interested in our privacy practices.

10. Storage of Information in the United States

If you are accessing our website from outside of the United States, your connection likely will be through and to servers located in the United States and all Information you provide will likely be processed and securely maintained in our web servers and internal systems located within the United States. (We generally store the Information used in our Services in the United States.) Thus, you should be aware that in accessing this website or otherwise communicating with us, the information we collect or receive from you may be subject to laws with lesser or different privacy standards than those in your own country (such as if you are in a country located in the European Union).

11. Privacy Rights Pertaining to Certain States

For residents of some states (e.g. California, Colorado, Vermont, or Virginia), state laws are applicable. For instance, the Consumer Protection Act (CCPA) provides certain rights of disclosure, access and deletion of its residents’ Information described below in the “Addendum for California Residents” at the end of this Privacy Policy.

12. Contact Us

Healthwise Data has a designated privacy contact. If you have questions related to this Privacy Policy, or regarding our products or services, please contact us:

Privacy Officer
HealthWise Data
300 Colonial Center Pkwy, Suite 100
Roswell, GA   30076-489

844-494-5444
Info@HealthWiseData.com

We appreciate your comments and questions regarding HWD’s privacy practices.

Addendum for California Residents

This addendum describes additional rights that are available to residents. Some of its provisions may be similar to those in legislation that is applicable to residents of other states (e.g., Colorado, Vermont, Virginia). Individuals are encouraged to make themselves aware of laws that are applicable to the jurisdiction of their residence.

In the below tables and sections, we describe:

1.    Our Collection of Personal Information – the types of Personal Information that we collect, the types of sources we collect it from.

2.    Our Disclosure and Sale of Personal Information – the types of recipients to whom we disclose or sell Personal Information.

3.    Our Business Purposes – our business purposes for (a) collecting and (b) sharing Personal Information, which are generally the same.

4.    Your California Privacy Rights and Choices – what rights you have under the CCPA, for instance, to request that we “opt out” your information from our marketing database (also called “do not sell” rights), or to request categories and personal information that we may have collected about you.

Sometimes, we act only as a “service provider” to our clients (for instance, if they provide information to us for analytics, processing or other data management services), in which case any consumer requests for opt-out, deletion or access to data must be made through that client: we therefore will forward any such requests to a named client, as feasible.

The following sets forth the categories of information we collect and purposes for which we may use California Consumers’ personal information:

1. Our Collection of Personal Information

Depending on how you interact with us, we may collect about you the categories of information summarized in the table below. The following table also describes how we collect and use such categories of information.