Targeting Caregivers

Customized audiences to connect with this important population

With over 20% of Americans requiring a caregiver, healthcare organizations need tools to identify this important population.

HealthWise Data’s Caregiver Audiences allow healthcare firms to effectively identify, target and message familial Caregivers of those over the age of 55 across the United States. This critical audience allows marketers/agencies, senior living facilities, payers, and life sciences companies to connect with the individuals who play the important role as decision-maker around the health and wellness of the "Caregivee". Leverage Caregiver Audiences across display, mobile, social, email, direct mail and connected tv channels.

70 different segments to customize the audience
around your specific needs:

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Quick Facts

  1. More than 1 in 5 Americans (21.3%) are caregivers. This totals an estimated 53M adults in the US, up from the estimated 43.5M caregivers in 2015.

  2. Most caregivers take care of a relative (89%) while just 10% care for a friend, neighbor or non-relative.

  3. Most caregivers (76%) live within 20 minutes of their care recipient.

    Source: AARP 2020 Caregiving in the US report