Individuals consider several factors when deciding which medication to take, or what treatment to begin. Their decisions are primarily influenced by factors beyond just their ailments or health conditions.

That’s where HealthWise Data comes in.

Our unique, individual-level health and wellness propensities - spanning attitude, lifestyle and financial attributes - coupled with our Social Determinants of Health (SDOH) provide a more holistic view of the consumer, resulting in better targeting, optimal marketing campaign performance and deeper analytical insights.