Healthcare marketers face a constant challenge: reaching the right patients and consumers with messages that resonate, convert, and drive meaningful health outcomes. But here’s the problem: most healthcare marketing still relies heavily on clinical data and basic demographics. That’s an incomplete picture.
Research shows that 80% of health outcomes are shaped by social and environmental factors, not clinical factors alone. Where someone lives, their access to transportation, their financial capacity, their digital literacy, the quality of food available in their neighborhood—these non-clinical drivers often matter more than a diagnosis when it comes to health behaviors and treatment outcomes.
Understanding these factors enables smarter engagement, sharper risk prediction, and truly personalized strategies that reflect the reality of how people make health decisions.
That’s exactly what we’re delivering today.
HealthWise Data is now available in the LiveRamp Data Marketplace, giving healthcare marketers, agencies, pharmaceutical companies, and health insurance providers immediate access to 220+ purpose-built audience categories designed specifically for healthcare campaigns.
This isn’t just another data provider launching in a marketplace. This is predictive, AI-powered healthcare intelligence built on billions of real-world health touchpoints, now accessible through the platform you already use for activation.
Because our audiences are built from high-quality consumer data—not clinical datasets that must be broadened for compliance—marketers get tighter targeting, stronger validation, and better results. The real proof: Our audiences delivered 2x the prescription impact relative to their impression share in AbbVie’s recent UBRELVY® campaign.
What’s Available: 1200+ Healthcare Digital Audiences
Our data marketplace offering spans the entire healthcare ecosystem. Whether you’re launching a new pharmaceutical treatment, driving Medicare supplement enrollment, promoting specialty care services, or reaching consumers interested in GLP-1 weight management, we’ve built segments that deliver precision and performance.
Medical Conditions & Ailments
This is where our predictive power really shines. We offer propensity scores across 40+ health conditions, each with multiple likelihood tiers so you can precisely target your ideal audience:
- Diabetes (Type 1, Type 2, and adherent diabetic propensities)
- Cardiovascular conditions (heart disease, hypertension, high cholesterol)
- Cancer propensities (breast cancer, general cancer risk)
- Chronic pain conditions (arthritis, general pain, migraines)
- Digestive health (acid reflux/GERD, IBS)
- Neurological conditions (Alzheimer’s, dementia, cognitive decline)
- Respiratory issues (asthma, COPD, allergies)
- Women’s health (menopause, osteoporosis, menstrual problems)
- Common conditions (hair loss, vision issues, skin issues, insomnia)
- And many more condition-specific segments
Each condition segment is available in multiple propensity levels: Highly Likely (top 20%), Likely, Moderate, Unlikely, and Least Likely (bottom 20%). This granularity means you can target aggressively or exclude audiences to optimize spend efficiency.
Health & Wellness Habits & Behaviors
Health conditions tell only part of the story. How people behave around their health often matters more than their diagnosis. Our behavioral determinants of health (BDOH) segments include:
- Treatment Adherence (overall health adherence, diabetes management adherence)
- Lifestyle risk factors (high BMI propensity, smoking likelihood, alcohol consumption)
- Exercise and Diet (regular exercisers, healthy diet)
Understanding these lifestyle patterns helps wellness brands, fitness companies, and consumer health products reach audiences primed for their offerings.
Social Determinants of Health
Healthcare outcomes aren’t determined in the clinic. They’re shaped by the social, economic, and environmental conditions where people live. Our SDOH segments address critical barriers to care:
- Access to care (distance to healthcare facilities, transportation challenges)
- Technology access (internet connectivity, digital literacy for telehealth)
- Food security (grocery access, nutrition availability)
- Financial barriers (ability to pay indicators, economic stress)
- SDOH exposure rank (composite scores identifying highest-need populations)
For health equity initiatives, community health programs, and social needs interventions, these segments identify the populations facing the greatest systemic barriers to health.
GLP-1 & Weight Management
The explosion of GLP-1 medications has created unprecedented demand for weight management solutions. Our GLP-1-specific segments capture this opportunity with precision:
- GLP-1 treatment interest (consumers actively seeking information)
- GLP-1 interest – appearance motivation (aesthetic-driven interest)
- GLP-1 interest – health motivation (health outcomes-driven interest)
- Weight loss interest (high, moderate, low)
- High BMI propensity (stratified by likelihood)
Understanding the motivation behind GLP-1 interest—appearance versus health outcomes—enables pharmaceutical companies, telehealth providers, and wellness brands to craft messaging that resonates with each audience’s primary driver.
Preventative Screenings & Health Engagement
How people prefer to engage with healthcare is evolving rapidly. Our engagement segments identify:
- Screening & Preventative Care (flu shots, colonoscopy, mammogram, PAP, PSA)
- First line of care preferences (primary care physician versus urgent care vs telehealth)
- Caregivee audiences – (those likely to require care from others)
These segments help healthcare providers optimize their engagement strategy, ensure their investments reach receptive audiences, and support caregivers who influence healthcare decisions for others.
Insurance & Coverage
Insurance status and interest drive many healthcare decisions. Our insurance segments include:
- Medicare supplement shoppers (actively evaluating MedSupp plans)
- Health insurance interest (uninsured or underinsured seeking coverage)
- Coverage status indicators (current insurance type and adequacy)
For health plans, insurance brokers, and Medicare Advantage providers, these segments identify consumers in active shopping mode.
Financial & Ability to Pay
Healthcare is expensive, and understanding financial capacity shapes everything from treatment recommendations to collection strategies. Our WELLth™ ability-to-pay segmentation and broader financial profiles include:
- Income stratification (granular household income ranges)
- Net worth indicators (wealth accumulation, asset ownership)
- Payment propensity (likelihood to pay medical bills, collection risk)
- Charitable giving patterns (nonprofit donor likelihood)
These segments enable healthcare organizations to tailor financial assistance programs, optimize patient financing offers, and stratify collection approaches based on actual payment capacity rather than assumptions.
Demographics & Foundational Data
Understanding who someone is remains foundational, but our demographic data goes deeper than standard offerings. We provide granular age segments, gender, household composition including specific children age ranges, income brackets, net worth, education levels, and property characteristics. These aren’t just appended attributes—they’re integrated into our health-focused modeling to ensure every data point contributes to targeting accuracy.
Home, Property & Lifestyle Context
Where and how people live influences health access, priorities, and behaviors. These segments provide critical context:
- Home value and property characteristics
- Length of residence (residential stability indicators)
- Home ownership status
- Year built and property features
- Neighborhood crime levels
These contextual segments help healthcare organizations understand environmental factors affecting health, optimize facility location planning, and tailor outreach to community characteristics.
Who Benefits from HealthWise Data
Our audience segments solve problems across the entire healthcare ecosystem:
Pharma Companies use our data to launch new treatment campaigns, drive awareness for chronic condition management, recruit clinical trial participants, and support patient adherence programs. The combination of condition propensity, treatment adherence indicators, and engagement preferences enables pharma marketers to reach the right patients at the right moment with the right message.
Health Insurance Plans & Payers leverage our segments to target Medicare supplement shoppers, attract health-conscious consumers during open enrollment, reach those interested in purchasing coverage, and identify members at risk for high utilization. Our financial and SDOH and BDOH segments help payers understand not just clinical risk, but social and economic factors that influence health outcomes and costs.
Healthcare Providers & Health Systems use our data to fill patient rosters for specialty services, promote preventive screenings, expand telehealth adoption, and reach specific condition populations for new service lines. Understanding care preferences and engagement patterns helps providers optimize their marketing mix and improve patient acquisition efficiency.
Wellness & Consumer Health Brands targeting audiences for weight management solutions including GLP-1 interest, mental health services, dental care, vision solutions, OTC products, fitness programs, and nutrition products find our lifestyle and wellness interest segments deliver high-intent audiences that convert at rates far exceeding standard demographic targeting.
Medical Device Companies promoting everything from glucose monitors to mobility aids to home diagnostic tools use our condition propensities and health engagement segments to identify the patients most likely to benefit from and adopt their technologies.
Telehealth & Digital Health Platforms rely on our care preference and technology access segments to reach consumers comfortable with virtual care delivery while avoiding wasted spend on populations unlikely to adopt digital health solutions.
How to Get Started with HealthWise Data
Activating HealthWise Data audiences is straightforward if you’re already using LiveRamp’s ecosystem:
- Visit the LiveRamp Data Marketplace – Log into your LiveRamp account and navigate to the Data Marketplace.
- Search for HealthWise Data – Find our 1200+ segments by searching “HealthWise Data” or browsing the specific categories mentioned here.
- Explore Available Segments – Review segment descriptions, estimated reach, and pricing. Our segments support digital ad targeting, audience extension, campaign analytics, TV targeting, and measurement use cases.
- Select Your Audiences – Add the segments most relevant to your campaign goals. You can combine multiple segments to create highly specific audience combinations (for example: “Diabetes Type 2 propensity – Highly Likely” + “Medication adherence – Likely” + “Medicare supplement interest”).
- Activate Across Channels – Push your selected audiences to your preferred activation platforms, including programmatic advertising, social media, connected TV, or measurement partners, all through LiveRamp’s connectivity.
- Measure & Optimize – Track performance against your KPIs and refine your audience selection based on results.
For custom audience solutions beyond our off-the-shelf offerings, or to strategize your next campaign with our healthcare data experts, contact us at info@healthwisedata.com. Our team can build bespoke propensity models, create custom audience segments, or provide strategic consultation on which data combinations will best serve your specific campaign objectives.
The Future of Healthcare Marketing Is Predictive, Privacy-Safe, and Purpose-Built
Healthcare marketing has evolved far beyond spray-and-pray tactics. Today’s successful campaigns require intelligence fueled by real predictive insights about health behaviors, conditions, and engagement patterns.
That intelligence is now accessible in the platform you already use. No new vendor relationships, no complex integrations, no data onboarding delays. Just immediate access to healthcare’s most sophisticated audience data, ready to activate across your preferred channels.
The question isn’t whether predictive healthcare data will become table stakes for competitive marketing, it already has. The question is whether you’ll leverage this intelligence to reach your target audiences before your competitors do.
Visit the LiveRamp Data Marketplace today to explore HealthWise Data’s digital audience segments and start building smarter healthcare campaigns.
Download the HealthWise Data Digital Audiences Guide here for a full overview of what’s available for cross-channel targeting via LiveRamp.
Frequently Asked Questions
Is HealthWise Data HIPAA compliant?
Yes. All HealthWise Data segments available through LiveRamp Data Marketplace are HIPAA-compliant and privacy-safe for digital activation, campaign analytics, and measurement. We never use protected health information (PHI) in our data products.
What channels can I activate HealthWise Data audiences on?
Through LiveRamp, you can activate HealthWise Data across programmatic display, video, audio, social media platforms (Facebook, LinkedIn, Pinterest, TikTok, Snapchat, X), connected TV/OTT, addressable TV, and linear TV, plus use the data for campaign analytics and measurement.
Can I combine HealthWise Data segments with my first-party data?
Absolutely. LiveRamp’s platform enables you to combine HealthWise Data segments with your CRM data, website visitor data, or other first-party assets to create highly refined custom audiences.
What’s the minimum spend to access HealthWise Data?
There is no minimum spend requirement. You can activate single segments for individual campaigns. Pricing is typically CPM-based for digital and TV targeting, with audience extension and measurement priced on a licensing basis.
Do you offer custom modeling beyond the marketplace segments?
Yes. While our marketplace segments cover the vast majority of healthcare marketing needs, we regularly build custom propensity models, lookalike audiences, and bespoke segments tailored to specific campaign objectives. Contact info@healthwisedata.com to discuss custom data solutions.
Can I use HealthWise Data for offline channels?
While LiveRamp Data Marketplace is designed primarily for digital activation, HealthWise Data can be licensed for direct mail, call center prioritization, and other offline use cases. Contact us directly to discuss offline applications.
Ready to transform your healthcare marketing with predictive intelligence?
Explore HealthWise Data in the LiveRamp Data Marketplace or contact info@healthwisedata.com to discuss custom solutions for your organization.
